Ask TriMet: What’s with the “Palestinian Loss of Land” ad on some of the buses and trains?

Drew Blevins is TriMet’s Director of Marketing and Customer Information.

Ask TriMet logoSome of you have expressed concern about the “Palestinian Loss of Land” advertisements that are posted on some of our buses and trains. We value and respect this feedback, so we wanted to share with you why we were legally required to post this ad.

In the past, we only accepted commercial ads—those that promote goods or services. Under this policy the “Palestinian Loss of Land” would not have been accepted. However, in 2008, the Multnomah County Circuit Court ruled that our policy violated free speech rights under the Oregon and United States constitutions.

We have requested the Oregon Supreme Court review this decision. But until the court decides the issue, our ad policy has been suspended so that we are in compliance with the law.

Here’s another thing to keep in mind: Advertising on TriMet property generates more than $5 million per year in revenue that—particularly in this difficult economic environment—helps support keeping buses and trains in service.

That said, TriMet does not endorse any particular viewpoint or product of an advertiser, and all ads are clearly marked “Paid Advertisement.” The “Palestinian Loss of Land” ad is a paid advertisement.

Again, thank you for your interest in this issue, and I hope this helps clear up any confusion about the ads appearing on TriMet vehicles.

UPDATE: Pro-Israel ads also appearing on TriMet vehicles, more on TriMet’s advertising policy

Drew Blevins

About Drew Blevins

I am TriMet's Director of Marketing and Customer Information. I manage the agency's customer information services through an integrated approach to retaining and increasing customers by positioning our transit system as simple to understand, easy to use, reliable, innovative and friendly. Our team is responsible for outreach and promotion, customer research, creative services, websites and interactive media, and on-street service information.