Author Archives: Marisa Scheidegger

About Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

Since her office moved, Sarah has a new perspective on her work commute

Sarah McCloskey

Sarah McCloskey

Until six months ago, my work commute between Beaverton and my office in Lake Oswego had consisted of driving a stretch of Hwy 217 during peak rush hour traffic each day. I tolerated the slow, bumper-to-bumper traffic in exchange for the convenience of driving my own car.

Since I started riding public transit, I’m more relaxed.

When I first learned that my firm would be relocating to Downtown Portland, I knew that I would need to make some major changes to my commute. If I were to continue driving to work, it would mean spending twice the time in rush hour traffic on two notoriously congested highways each day. I estimated that my monthly costs for driving and parking would amount to more than double the cost of a 1-Month Pass. Since I did not need the extra stress or expense of driving, the decision was simple: I would take public transit.

My new commute begins with a short ride on WES—now in its 5th year of service—to the Beaverton Transit Center. I enjoy comfortable seats, wide aisles, free Wifi and the friendly WES conductors. I also enjoy getting to know other regular riders that I see each day. After transferring to MAX, I have 25 minutes to get a jump on my morning email or catch up on news, books and crossword puzzles.

Since I started riding public transit, I’m more relaxed. I save money and I’m happy that I am doing my part to reduce carbon emissions and traffic congestion. When I began riding, I assumed I’d miss the convenience of driving, but, with frequent arrival times, a MAX stop right outside my office and no traffic jams, I’ve found it to be much more convenient than driving!

Sarah McCloskey is a marketing coordinator at Otak, Inc. She is a new TriMet rider and commutes from her home in Beaverton to her office in Downtown Portland.

For Katrina, her phone is her fare, and she couldn’t be happier

Why I Ride - Katrina
Whenever I tell people that I don’t have a driver’s license they’re always shocked. And when I tell them that prior to moving to Portland from Arizona, I didn’t have a car, they ask in horror, “How did you get around?” My answer: I took the bus, of course! I tell them my infamous work commute consisted of four miles of cycling, plus an hour-long bus ride.

Living in Portland is a transit-taker’s dream, and it’s a huge part of why I moved here…

Thankfully, I now live in a dense urban environment where I have a myriad of transit options. As someone who doesn’t drive, it’s not just a luxury to have access to frequent bus or train service, it’s a necessity. Living in Portland is a transit-taker’s dream, and it’s a huge part of why I moved here for graduate school three years ago.

Needless to say, when the TriMet Mobile Ticketing app was released, I literally jumped from my seat to start the download. I admit that I was a late adopter from my “dumb phone” to an iPhone, but I quickly made the transition into total digital reliance.

Since that day, the ticketing app has been the perfect addition to my transit repertoire, alongside PDX Bus and Transitive. I said goodbye to having to keep track of paper stubs and of how many tickets I had left before having to buy the next pack. Not at a grocery store or near a transit stop? Not a problem!

For me, the best thing about the app is that it’s basically foolproof. Buying tickets is easy because it remembers my card information, so even if I realize at the last moment that my pass is up, I can buy another in minutes. Whenever I see the bus on the horizon, I simply load up my app and prepare to board.

With over 60,000 downloads, the app has proven to be intuitive and easy to understand. And, when using the app for the first time, a simple explanation guides you from the get-go.

My phone literally is my fare, and I couldn’t be a happier transit rider.

Katrina Johnston-Zimmerman is a recent master of Urban Studies graduate from Portland State University and prides herself on being a pedestrian in Portland. She is currently the project Intern at DHM Research and has a blog called Think Urban. 

Access to transit is important to two local eateries in Southeast Portland

Becky Doggett

Becky Doggett

Becky Doggett and her husband, Scott Krombein, own two successful restaurants in Southeast Portland, Ford Food and Drink and Detour Café, both of which are served by Frequent Service Bus Line 4-Division/Fessenden.

“We specifically chose these locations because of their access to transit,” says Doggett. “These are neighborhoods have limited street parking, so good transit is essential. Half of our employees also take transit to work, the other half either bikes or walks. Only a few drive.”

Ford Food and Drink

Ford Food and Drink is situated at the corner of SE 11th & Division and is part of the historic Ford Building, which was built in 1915. A spacious coffee house with comfortable seating and huge tables, Ford Food and Drink is known for its homemade desserts and pastries.“Scott was the head baker at Pazzo Restaurant, Bar and Bakery downtown and now makes all our pastries and breads,” Becky says. “They are worth the visit.”

Ford Food and Drink also recently added a full bar to its offerings, has beer on tap and as a result now is bustling from early mornings through evening. Doggett is building an evening crowd with events and entertainment, including live music every Friday.

“We specifically chose these locations because of their access to transit,” says Doggett.

Ford employee Hannah Mizer moved here in December 2012 from San Diego and became car free. She has worked at Ford for the last seven months and takes great pride in her employer. “Ford Food and Drink has the best vegan brownies and the baristas are well trained in Stumptown and know how to make the perfect coffee—tasty and strong,” says Hannah.

Ford can be reached by Line 4 and Line 70-12th/NE 33rd Ave and is within walking distance of the future Clinton/SE 12th Ave MAX Station, which will open with the MAX Orange Line in September 2015.

Detour Café

Detour Cafe

Detour Cafe

Detour Café is a cozy breakfast and lunch place that caters to the neighborhood with choices like the Division Street Farmer’s Breakfast with organic potatoes, blanched kale with toasted seeds, homemade bread, choice of meat/faux meat, and an egg. It also has housemade granola, a variety of sandwich options made on their own focaccia bread, frittatas and bagels. The menu is befitting of Portland, which loves a great brunch. Detour also offers self-service Stumptown coffee and its own chai. Needless to say, lines of waiting customers are common on weekends.

Ford Food and Drink and Detour Café are easy destinations for Southeast Portland transit riders. Learn more about and

TriMet does not endorse and is not responsible for any business, product or services mentioned in this blog article.

Holiday events to get you in the spirit of the season

Holiday tree at Pioneer Courthouse SquareFrom Santaland to the Grotto’s Festival of Lights to ZooLights, there is an abundance of holiday events to help you get in the spirit of the season. Pick up some 1-Day Passes or use our mobile ticketing app (for your smartphone) and let us take you there!

Holiday Connections
December 5-7
A treasured Portland tradition for all families, the Portland Gay Men’s Chorus sing a rich array of seasonal music. Plan your trip

The Portland Bazaar
December 6-8
From woodworkers, metalsmiths and cutting-edge fashion designers to bakers and chefs, the Portland Bazaar is a curated holiday fair that celebrates the high-quality handmade work being produced by Portland’s creative community. Plan your trip

Photo courtesy of Dick Thies

Christmas ships light up the night

Christmas Ship Parade
December 6-21
2013 marks the 59th year for the Christmas Ship Parade on the Columbia and Willamette Rivers. An average of about 55 to 60 boats sail between the two rivers.

Santa on the Bricks
December 12-23, 9 a.m. to 9 p.m.
December 24, 9 a.m. to 5 p.m.
Head to Pioneer Courthouse Square to give Santa your wishlist. Enjoy heated warming tents with chestnuts on the fire, roasted almonds and hot chocolate. Plan your trip

Tuba Christmas
December 14
Pioneer Courthouse Square hosts more than 250 tubas performing holiday songs. Tuba Christmas has become a Portland tradition and unites our musical community as we celebrate the season. Plan your trip

Breakfast with Santa
December 14 and 21
Join Santa for breakfast at Bridgeport Village. 100% of ticket sales will be donated to charity. Plan your trip

George Balanchine's The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt CovertGeorge Balanchine's The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt Covert

George Balanchine’s The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt Covert

The Nutcracker
December 14-24
Take a trip into a land where toy soldiers fight rat armies, snowflakes come dancing to life and the sugarplum fairy rules with the wave of her wand. The Nutcracker promises to create memories your family will cherish forever. Plan your trip



The Lights on Peacock Lane
December 15-31
For many people, going to see the lights on Peacock Lane–Portland’s Christmas Street–is a must during the holidays. The lane has been known for some of the most impressive Christmas decorations in Portland since the 1920s. Have you joined in on the tradition yet? Plan your trip

Through December 24
The tradition of visiting Santaland and sitting with Santa as you share your Christmas wishlist continues at the Macy’s store in Downtown Portland. Have you been naughty or have you been nice? Plan your trip

Peek-a-boo Santa

Peek-a-boo Santa

Santa at Pioneer Place Mall
Through December 24
Bring your little ones to sit with Santa and capture the enchanting moment with a picture. Plan your trip

Santa at Clackamas Town Center
Through December 24
Santa has made his way from the North Pole and is ready to greet children of all ages. Be ready with your Christmas list in hand! Plan your trip

Santa at Washington Square Mall
Through December 24
Visit Santa at his holiday lodge. Sit on the jolly man’s lap and get a picture to commemorate the holiday. Plan your trip

Photo courtesy of Craig PaupFestival of Lights at The Grotto
Through December 30
The Grotto’s Christmas Festival of Lights is the largest Christmas choral festival in the world. With over 500,000 lights, nearly 180 choral performances, a petting zoo, carolers, puppet shows and hot chocolate for you and your whole family, what’s not to enjoy? Plan your trip




ZooLightsZooLights Glenn Peters
Through January 5, 2014
No ZooLights 12/24 and 12/25
More than a million LED lights transform the Oregon Zoo into a luminous winter wonderland filled with moving sculptures, forests of lighted trees and animal silhouettes. If you ride the bus or MAX to the Zoo, you can get $1.50 per person off ZooLights admission. Plan your trip

Red fish. Purple raindrop. Green leaf. Which one did you ride?

Introduced in 1978 with the opening of the Portland Transit Mall, the symbols below indicated TriMet service areas. At the time, the service area was organized into seven geographical regions, each with its own Portland-inspired icon: South, green leaf; Southwest, yellow rose; Southeast, brown beaver; West, orange deer; Northeast, purple raindrop; North, red fish; East, blue snowflake.

TriMet Sector Symbols
Seven service areas were created to make it easier for riders to find their destination.

So, let’s say you were in Downtown Portland looking to go to Southeast Portland. You’d catch Line 17 at any “brown beaver” stop along SW 5th Ave. If heading to Northeast, you might catch Line 17 at any” red fish” stop along SW 6th Avenue. The symbols helped people confirm that they were catching the bus in the right direction. They were easy—based on icons, not words or numerals.

Bus stop with purple rain drop

A vintage photo of a bus stop sign with purple raindrop sector symbol.

“I grew up with the sector symbols and loved them. It was this whimsical, Northwest-y, easy-going, almost  mythic way of labeling neighborhoods,” says Jessica Bucciarelli, who handles employee communications at TriMet and a lifelong TriMet rider. “They were practical—I grew up between lines 8 and 9, but if I was Downtown, I could catch almost any purple raindrop and get reasonably close to home.”

Success of the sector symbols were partly due to the fact that they were everywhere. They were on bus stops, schedules, system maps, and even the Yellow Pages. Literally all rider information included these sector symbols. 

Newer-of-the-old sector symbols

Later sector symbol designs.

But, they weren’t entirely intuitive;  people new to our area, for example, wouldn’t necessarily associate a red fish with North Portland. And, if you weren’t starting your trip Downtown—or if you didn’t live in a relatively transit-rich neighborhood—they were not helpful. In 2001, when our online Trip Planner was launched, it was clear what people needed: their bus number. Add to that the fact that many of the routes ran through more than one area.

Glenn Jackson's a purple raindrop!

Glenn Jackson’s a purple raindrop!

We’ve brought the sector symbols back to life by way of t-shirts. And, in commemoration of the t-shirt in the photo below (with Glenn Jackson modeling!), we’ve added this special design for purchase as well. We love the vintage vibe.

Visit the TriMet Gear Store and purchase one today!




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From the archives: Jerry the TriMet Rider TV commercial and behind-the-scenes Jerry photos

In the late ’90s, Jerry the TriMet Rider made his television debut in a stop-motion commercial directed by local animator Cameron Gray. It follows Jerry onto a bus, where he notices the air conditioning and frequent service (new concepts at the time), and dreams of the day when he can take the MAX Red Line to the Portland Airport for a vacation to the tropics. It’s silly and fun—check it out!

And, when searching around, we found some behind-the-scenes photos of Jerry. He looks like a fun guy to hang around. What do you think?

Hi! I'm Jerry!

Hi! I’m Jerry!

Jerry and baseball

What a playful guy!

Dreamboat Jerry

Flowers and groceries—the perfect man.

Jerry and dog

Man’s best friend.

Shopping cart Jerry

Gone shopping.

Do you remember Jerry the TriMet Rider?

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Looking back: Groovy TriMet advertisements from the 1970s

Who can remember the cool Schoolhouse Rock! illustrations and the catchy tunes, “Three is a Magic Number”, “I’m Just a Bill”, “Interjections” and “Conjunction Junction”? Following the vibe of the 70s, TriMet print ads and brochures were in hues of tomato orange, star-burst yellow and avocado green with silly, cartoon-esque graphics. Check them out below:

TriMet goes to the beach 1974

TriMet goes to Jantzen Beach

Take TriMet to lunch

Take TriMet to lunch envelope

Student pass apps 1975

Student pass application ad

Line 79 is your bus envelope

Line 79 is your bus envelope

Going Places envelope

Going Places Packet envelope

Basic bus riding

Basic Bus Riding brochure

A okay

Riding TriMet is a-okay brochure

We think these these old ads and brochures are just dandy. What do you think?

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