All posts by Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

Looking back: Do you remember Miss August Commuter 1961?

Another fun find from the archives is this vintage bus ad featuring Miss August Commuter 1961, Janet Zwick. In a campaign similar to New York’s “Miss Subways,” TriMet’s predecessor, Rose City Transit, showcased the photos and biographies of young, local women on buses throughout the Portland area. Women were chosen by the then-renowned modeling agent, John Robert Powers. His ideal was the girl next door, no “glamour gal types or hand-painted masterpieces.” Times have changed in the 52 years since this poster—you won’t see beauty pageant-type ads like this on today’s buses and trains.

Miss August Commuter - 1961
This poster of Janet Zwick appeared on buses throughout Portland in August 1961.

At the time Janet had a “penchant for pink and broiled grapefruit,” was an avid skier and swim instructor for the Red Cross, and was headed to the University of Oregon to study social services.

Do you remember these Miss Commuter ads? Do you remember Janet Zwick?

P.S. Anyone have good broiled grapefruit recipes to share?

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

It all started on the bus…

Rosa ParksRosa Parks took a critical step toward bus desegregation on December 1, 1955, in Montgomery, Alabama, when she chose to be arrested rather than give up her bus seat to a white man while riding a segregated bus. Her stand against racism inspired a boycott which has improved all our lives.

TriMet strives to provide equitable service, placing a high priority on providing high-quality transit service to low-income populations and communities of color. Rosa Parks’ courageous act drew national attention to simple truths: A public transit system paid for by all must benefit all, and civil rights must be protected for all.

In 2013, TriMet was named by the National Association Minority Contractors of Oregon (NAMCO) as Champion and Agency of the Year for our support of local minority construction and contracting businesses. Our Disadvantaged Business Enterprise (DBE) Program is a national model for encouraging and supporting businesses owned by people of color and women when competing for contracts on transit construction projects.

For more information about our nationally recognized diversity programs, please visit trimet.org/dbe.

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

Holiday events to get you in the spirit of the season

Are you heading to any holiday events this season? Gather your friends or scoop up the family, grab some 1-Day Passes and enjoy one of these holiday events. From Santaland to the Grotto’s Festival of Lights to ZooLights, there’s an abundance of family fun happening all over town. Let us get you there and back, without the hassles of traffic, parking and gas.

Christmas Ship Parade
December 7-21

2012 marks the 58th year for the Christmas Ship Parade on the Columbia and Willamette Rivers. An average of about about 55 to 60 boats sail between the two rivers.

Photo courtesy of Mark Stalcup
Photo courtesy of Mark Stalcup

Santa on the Bricks
December 7-24

Don’t bother with long lines to visit Santa this year. The day you plan to visit Santa, enter the virtual line via web, text, phone or in person at Santa’s House. You’ll be given an approximate wait time so you’re free to roam. Plan your trip

Tuba Christmas
December 8

Pioneer Courthouse Square hosts more than 225 tubas performing holiday songs. Tuba Christmas has become a Portland tradition and unites our musical community as we celebrate the season. Plan your trip

The Portland Bazaar
December 8-9

From woodworkers, metalsmiths and cutting-edge fashion designers to bakers and chefs, the Portland Bazaar is a curated holiday fair that celebrates the high-quality handmade work being produced by Portland’s creative community. Plan your trip

 

George Balanchine's The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt CovertGeorge Balanchine's The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt Covert
George Balanchine’s The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt CovertGeorge Balanchine’s The Nutcracker, Oregon Ballet Theatre, Photo by Blaine Truitt Covert

The Nutcracker
December 8-23

Take a trip into a land where toy soldiers fight rat armies, snowflakes come dancing to life and the sugarplum fairy rule with the wave of a wand. The Nutcracker promises to create memories your family will cherish forever. Plan your trip

The Most Wonderful Season
December 14-16

The Portland Gay Men’s Chorus sing music in a rich array from Christmas, Hanukkah, Kwanzaa, Solstice, and the New Year. A treasured Portland tradition for all families. Plan your trip

 

Photo courtesy of Cesar Pinera
Photo courtesy of Cesar Pinera

Chanukah Menorah Lighting
December 14

Join Director Park and the Chabad of Oregon for this fun community event as they light the candles on the Menorah in observance of the eight days of Chanukah. Free latkes and dreidels for all who join in the festivity!
Plan your trip

Breakfast with Santa
December 15

Join Santa for breakfast at Bridgeport Village. 100% of ticket sales will be donated to charity. Plan your trip

The Lights on Peacock Lane
December 15-31

For many people, going to see the lights on Peacock Lane–Portland’s Christmas Street is a must during the holidays. The lane has been known for some of the most impressive Christmas decorations in Portland since the 1920s. Have you joined in on the tradition yet? Plan your trip

 

Photo courtesy of Brian Latta
Photo courtesy of Brian Latta

Santaland
Through December 24

The tradition of visiting Santaland and sitting with Santa as you share your Christmas wishlist continues at the Macy’s store in Downtown Portland. Have you been naughty or have you been nice? Plan your trip

Santa at Clackamas Town Center
Through December 24

Santa has made his way from the North Pole and is ready to greet children of all ages. Be ready with your Christmas list in hand! Plan your trip

Santa at Washington Square Mall
Through December 24

Visit Santa at his holiday lodge. Sit on the jolly man’s lap and get a picture to commemorate the holiday. Plan your trip

Holidate
Through December 27

Every Thursday this month, enjoy special events in stores and restaurants and live merry music sponsored by Portland Mall Management, Inc. Plan your trip

Festival of Lights at The Grotto
Through December 30

The Grotto’s Christmas Festival of Lights is the largest Christmas choral festival in the world. With over 500,000 lights, nearly 180 choral performances, a petting zoo, carolers, puppet shows and hot chocolate for you and your whole family, what’s not to enjoy? Plan your trip

 

Photo courtesy of Jill Guccini
Photo courtesy of Jill Guccini

ZooLights
Through December 31

More than a million LED lights transform the Oregon Zoo into a luminous winter wonderland filled with moving sculptures, forests of lighted trees and animal silhouettes. If you ride the bus or MAX to the Zoo, you can get $1.50 per person off ZooLights admission.
Plan your trip

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

We’ve added to our team: more fare enforcers and a K-9 police unit

Checking for fare
Checking for fare

Six new fare enforcers have been added to our team, joining two others hired earlier this year, which brings the fare enforcement team to the full-time equivalent of 26. “We are always vigilant, looking for how we can improve security and increase the safety for our riders and operators,” said TriMet Safety and Security Executive Harry Saporta.

In July 2011, we shifted our focus from education to enforcement. That means riders caught without a fare will now get a citation instead of a warningeven first offenders. Inspectors no longer issue warnings. They will issue citations and exclusions (meaning the rider is prohibited from using the system for up to 90 days). The base fine for not having a valid fare is $175, but fines may go as high as $250.

tpdk9unit
From left to right: Sgt. James Simms and Rexo, Ofc. Chad Stoner and Snoopy, Ofc. John Blair and Mike, Ofc. Michael Kuenzli and Ice

In addition to adding fare enforcers, a new K-9 team has joined the TriMet Transit Police Division. Officer Chad Stoner and his canine counterpart Snoopy recently completed 10 weeks of training and received their certification from the Department of Homeland Security. Chad is a member of the Portland Police Bureau and Snoopy is a 2-year-old black Labrador retriever. We received a grant from the Transportation Security Administration to add this K-9 unit to our security team. This brings the Transit Police Division to 62 full-time officers.

TALK ABOUT IT: Discuss this post on Facebook

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

More rider photos: Gateway Transit Center

Three riders at the Gateway Transit Center photo shoot, June 10, 2012
Three riders at the Gateway Transit Center photo shoot, June 10, 2012

We were out this summer and had a great time capturing the smiles of our bus and MAX riders in the latest in our rider photo shoot series. This time, we went to Gateway Transit Center. Did we take your photo? Tag yourself on Facebook and share with your friends.

See the entire rider photo shoot collection

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

More rider photos: 5th & Morrison

Rider at the 5th and Morrison photo shoot
Rider at the 5th and Morrison photo shoot

We had fun snapping photos of the friendly faces of our bus and MAX riders at the latest in our rider photo shoot series. This set of photos was taken at 5th & Morrison. Did we take your photo? Tag yourself on Facebook and share with your friends.

See all the riders from our 5th & Morrison photo shoot

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts

Take a trip down memory lane: TriMet monthly passes dating back to 1975 (PHOTOS)

Do you remember where you were in 1975? Were you even born? It’s always neat to take a look back at the life and times of past decades. What was the pulse of society? Is there a song, food, or scent that can instantly transport you back in time?

Here’s a sampling of TriMet monthly passes ranging from 1975 to the mid-1990s. Can you get a sense of the times by looking at the designs?

 

TALK ABOUT IT: Discuss this post on Facebook

Marisa Scheidegger

I'm TriMet's marketing communications coordinator. I write content for TriMet's web and social media, and customer-facing print materials. When I'm not working, I'm spending time with my husband and two incredibly bright and funny kids.

More Posts